Step 1: Specific Key WordsPoint blank, your customer has a specific need. It’s your job to create content that’s relative to what they’re searching. The worst concept we see others doing is placing a bunch of random keywords into a post. Don’t frustrate your potential lead by scaring them off with irrelevant information that won’t help. Google + Keywords = Domination x More Results = Happy Lead Yes, you need to specific! That’s the only way individuals in need will find the answer you’re trying to share with the world. For instance, you have 4C kinky natural hair and you want to find the best style. Keep your the person that’s searching for an answer in mind, by breaking down the specifics for them ahead of time. That way they will find all the answers they need in one stop. Help this potential lead by keeping in mind…
- The “Best 4C Natural Style” (You can get as specific as creating hair styles based on a theme or target hair trend.)
- Keep in mind you have to have the same hair type.
- It’s your mission to figure out specifically what works for their hair.
- Learn and try to explore the best information for them.
Step 2: Keep up with the Rapid Change of Google & it’s Search EngineMake Google your BEST FRIEND! You may laugh, but think about it… After being away from each other for so long, you finally meet up and have days of information to share with each other. In order to stay on top, figure out who your competition is. Manipulate some of their methods or approaches (remember to remain unique within your brand). Here are some very important metrics to keep in mind:
- Social Media: Be more social! Don’t be a hermit. Interact with people that share the same interest as you. Not only are you building connection with another source, you now have some form of interaction/web presence. Also, creating different platforms can engage different viewers.
- Mobile Friendly: There’s nothing more aggravating than a website that isn’t compatible with mobile devices. Double check your formatting capabilities.
- Page Load Time: It’s already hard enough to gather information to an answer. Don’t lose a reader by having a page that can barely function.
- Click through rate (CTR): Search engines track the amount of times a user comes to you for help. The more it happens, your page will optimize as being successful in capturing users interest.
Step 3: WriteGet used to the following line… your readers are LAZY! We’re going back to kindergarten, come up with content that will grab your readers attention. Apparently, our society is spoiled and needs everything to be paraphrased. Moral of the story — get to the point! However, stay on topic with the information their looking for. If you don’t, they’ll toss you to the side like a piece of trash. Sorry for being so harsh… it’s the truth.
Straight to the Point Tips… and… GO!
- Get to the Point
- Clear Headlines
- Engage your Reader
- Be Concise and Reader Friendly
- Stay on Topic
- Check your Spelling and Grammar