You want your business to remain the number one choice that appears on Google, the moment your potential customer is in need. Let’s be honest, you’ve got tough competition. Why? You might ask. You're NOT the only business asking the magical Google Gods to grant your most desired wishes. We all have a specific “want” or intention when we’re in search of an answer to a problem. However, as individuals, we fail to understand what we “need” to do to reach our most desired request. It’s time to break down your needs. Let's learn how to stay on the first page of Google.
Here are a few steps…
Step 1: Specific Key Words
Point blank, your customer has a specific need. It’s your job to create content that’s relative to what they're searching. The worst concept we see others doing is placing a bunch of random keywords into a post. Don’t frustrate your potential lead by scaring them off with irrelevant information that won't help.
Google + Keywords = Domination x More Results = Happy Lead
Yes, you need to specific! That’s the only way individuals in need will find the answer you're trying to share with the world. For instance, you have 4C kinky natural hair and you want to find the best style. Keep your the person that’s searching for an answer in mind, by breaking down the specifics for them ahead of time. That way they will find all the answers they need in one stop. Help this potential lead by keeping in mind…
- The “Best 4C Natural Style” (You can get as specific as creating hair styles based on a theme or target hair trend.)
- Keep in mind you have to have the same hair type.
- It’s your mission to figure out specifically what works for their hair.
- Learn and try to explore the best information for them.
In addition, take advantage of the tools Google offers you. Set up your Google+ account and bring it to life. Register your business by getting a map address. Don’t forget about Google Adwords, track all of your Google Keywords, it's a great way to make sure they are effective keywords.
Step 2: Keep up with the Rapid Change of Google & it's Search Engine
Make Google your BEST FRIEND! You may laugh, but think about it… After being away from each other for so long, you finally meet up and have days of information to share with each other. In order to stay on top, figure out who your competition is. Manipulate some of their methods or approaches (remember to remain unique within your brand). Here are some very important metrics to keep in mind:
- Social Media: Be more social! Don’t be a hermit. Interact with people that share the same interest as you. Not only are you building connection with another source, you now have some form of interaction/web presence. Also, creating different platforms can engage different viewers.
- Mobile Friendly: There’s nothing more aggravating than a website that isn’t compatible with mobile devices. Double check your formatting capabilities.
- Page Load Time: It’s already hard enough to gather information to an answer. Don’t lose a reader by having a page that can barely function.
- Click through rate (CTR): Search engines track the amount of times a user comes to you for help. The more it happens, your page will optimize as being successful in capturing users interest.
Step 3: Write
Get used to the following line… your readers are LAZY! We’re going back to kindergarten, come up with content that will grab your readers attention. Apparently, our society is spoiled and needs everything to be paraphrased. Moral of the story -- get to the point! However, stay on topic with the information their looking for. If you don’t, they’ll toss you to the side like a piece of trash. Sorry for being so harsh… it's the truth.
Straight to the Point Tips… and… GO!
- Get to the Point
- Clear Headlines
- Engage your Reader
- Be Concise and Reader Friendly
- Stay on Topic
- Check your Spelling and Grammar
Those are some shell tips about writing awesome web content. If you're still confused, take a break and reorganize the message you're trying to share with your audience.
Every business wants to peak the interest of the number one choice, in terms of Google. Figure out your audience/target market and narrow down their specific needs. Most importantly plan out your strategy on how you can gravitate an audience to come to you with their questions.