Last Updated on July 30, 2022 by James Castro
In order to make money online, you must first understand how to convert visitors into customers. There’s not a lot more to business than that. Visitors and Customers (Traffic and Conversions). So let’s say you have traffic through organic, referral, or paid ads. Now, you just need CONVERSIONS and you’re in business.
There are several things you can do to increase conversion rates but we will stick to some quick wins on this one so you can stop reading and start implementing. If you want to increase conversions you can focus on optimizing your landing page design, creating compelling content, and making sure your site loads quickly. AND yes, these are the easy wins.
Here are 3 tips to increase your website conversion rate.
1. Optimize Landing Page Design
Landing pages are the gateway to your website, data is the soul of your landing page.
They’re the first impression that users receive when visiting your site. Therefore, it’s very important that they look professional and appeal to your target audience. You can’t go just by looks though. Pretty doesn’t always mean popular when it comes to landing pages.
You need data to be an effective landing page optimizer. If your website is in WordPress, you’re in luck. We have some great WordPress Plugins and if you’re motivated and write us we might just add some magic to your website and you can begin to measure things like mouse clicks, movement, and scroll depth. Knowing what people DO on your page is a very good start to optimizing your landing page. But we’re getting ahead of ourselves.
You must actually have a purpose.
Your landing page needs to clearly communicate your single most desired action in a clear message and do so in a way that persuades visitors to take a specific action. So that’s two things to think about. What you want to convey and what you want them to do about it.
When designing your landing page, think like your customer. Create a customer avatar if you don’t have one. What information does your customer need before deciding whether or not to take an action on your site? What action are they willing to take?
Some campaigns fail because the goal is short-sighted. Get eyeballs to page. Get money from eyeballs. It’s not always so simple. Sometimes it is better to focus on educating your audience so they trust you. Once you know what you want them to experience on the page, you then need to test the call to action.
The same page can be duplicated and you can run two campaigns to the same demographics but send to the two pages and that will work. Or you can use a program like Google Optimize or something we set up for you, and you can get to work creating A/B tests for your CTAs.
It doesn’t matter what you use what matters most is to give your landing page enough time/traffic to deliver the data you need to make educated decisions.
You can use that data to test more than your CTAs
You can test headings, bullet lists, and images as well. You can test how information is broken up or combined to draw attention to key messages.
Users tend to skim over large blocks of text and move right past them. Instead, use short paragraphs and highlight keywords…uunless (holding breath while typing this) you don’t care if they read it!
Sometimes the perception of a long thoughtful article is persuasive enough to impact conversions even if you know darn well they’re just reading the headlines.
But remember: Preception of depth and insight is not as valuable as actual depth and insight, or is it? Persuasion aside, make your content that people will actually read worth reading, or else you will feel bad.
2. Create Compelling Content
Once users land on your landing page, they’re likely to spend only a few seconds reading your message before clicking away or scrolling further into your content.
Don’t squander your traffic.
Good content – like videos, graphics, photos, code, and copy that shares insight from charts and data, testimonials, reviews, awards, accreditation, promise, and unique competitive offer convert.
So focus on supporting your website with the highest quality content you can’t afford to skip. It doesn’t need to be the best, but it does need to be the best for that visitor at that time and that decision.
To capture their interest, you need to provide valuable information.
You also need to ensure that your content is interesting and relevant to your target audience. Don’t just regurgitate sales pitches; instead, focus on providing useful information.
3. Load Pages Quickly
Users expect websites to load fast.
According to you, slow sites are really frustrating and that experience can jade any offer or big promise. In a world full of the best website conversion tips, we wouldn’t have been able to educate you on our amazing plugin that can help you get more conversions if our site was soo slow that you didn’t even stay long enough to read all about it.
So, if you want to increase conversions, you need to optimize your website speed. Google has this really boring thing called “Web Vitals” and it actually makes a difference for how much love they show you in the SERP. Pay attention to what they say about that and use their tools to check your site. It might be the difference between a great page that doesn’t convert and a great page that does.
If page load time increases from 1 second to 3 seconds, the bounce rate increases 32%
If page load time increases from 1 second to 6 seconds, bounce rate increases by 106%
STOP! “This blog is supposed to have 3 Tips for Improving Website Conversion Rate” not a massive list of tasks. “Load Pages Quickly” isn’t a real tip it’s a daunting project with hundreds of possible ways to approach it.
If you need one tip it would be to let us host your website with enterprise-level Cloudflare CDN. Is it selfish of us to promote our services on an educational blog about website conversions? It’s selfish. And that’s okay because we’re actually really good at optimizing websites for conversions and page speed. And we would even more selfish to keep our awesomeness all to ourselves.
Cloudflare is amazing. We all know it. But getting enterprise-level Cloudflare services for almost nothing is even more amazing.
Outside of that quick-tip, go ahead and use compression software for images and pay for professional hosting, not just discount stuff. It’s your business website, so be considerate of the fact that your business has competitors and site speed means a lot to you and everyone who is in the market for what you have to offer.
And that’s it.
These three tips increase website conversion rates. Go do something to improve your conversion rate today and you will thank us tomorrow.