Customer Avatar Get a PDF overview of your customer avatar. This is a creative writing process – think and have fun. Step 1 of 5 20% My Avatars Bio:Give me a name: First Last (To name me is to love me. I need to feel the love, so give me a unique name.)When was I born? What size town did I grow up in? Rural – No Town in Sight. Small Town – I knew the Mayor. Medium Town – I could get lost. Large Town – Small city really. Medium City – legitimate rush hour. Large City – I could get lost, on the subway. My home life (Am I married? Do I have kids or a dog?)Where do I currently live? How much money do I make? Challenges:What am I currently struggling with?Am I facing any business or work challenges?What am I affraid of?(What would I like to avoid at all costs? Fear of losing customers? Fear of failing in a career?)What gives me confidence?(My accomplishments define me. What empowers me?)What are my goals?(What do I desperately want to accomplish?) Where do I form my beliefs?My stance on Religion and Politics(Describe what my stance is in this regard.)Where do I hang out online?(Do I have a favorite channel for news or social media?)Where do I hang out offline?(…but if I did go outside, where would I go?)Who are my role models?(Who do I follow, admire, or look up to?) How we connect:What do I love about your brand?(Does your brand inspire or motivate me in some way?)What are my objections to your solution?(every objection you might need to respond to before I buy)What values do I share with your brand?(we’re really getting to know each other. But do we share any common values?)Do we have a common enemy?(It’s okay to “hate” as long as we hate the same things, right?) Avatar Completed! Now it's YOUR turn:Your Name* First Last Your email* (where would you like this sent?) Δ