In the early days of SEO (Search Engine Optimization), spammers would have a field day getting away with poor linking while duping a lot of users into clicking something that was completely irrelevant to the users’ search – in any fashion. In these days of Google’s Panda and Penguin algorithms, that’s all behind us as these platforms continue to cut out spam from our lives. Still, the tool we here at Multiverse Media Group prefer for powerful link building is social media outreach – promoting your content through Facebook, Twitter, Google+ and other social sites is the best way to get your content noticed by others…believe us.
How Business Blogging is a Major Component of Content Marketing
Ahhh, blogging. What began as a seemingly simple form of conveying information on a webpage has quickly become the “website element to have” for attention-grabbing online portals. If someone reads your blog and finds it interesting, there is a very good chance that person may link back to your blog when discussing a similar topic on their website, thus building natural links that Google loves to see leading back to your site.
Generally, when online marketers analyze social media marketing, we automatically begin thinking about factors such as headlines, content quality and content marketing strategy. And while those are definitely all successful social media marketing tactics, there’s still one important component many overlook: blog design. Believe it or not, your blog design DOES have an impact on how many social shares your posts will see – and a rather significant one at that.
Let’s now take a look at how blogging and SEO can help your business, as well as how you can ensure your business blogging platform is as social media-friendly as possible in addition to how it will help you rank in searches with specifically-targeted keywords:
• Use Buzzwords
Creating share-worthy blog content is an art that many bloggers seem to struggle with; instead of following a well-defined content marketing strategy, they rely on sheer luck for their posts to get some social love. Obviously, this is the wrong way to go about it. Over the years, successful bloggers have converted this art into a science of sorts, as marketing agencies such as MVMG have as well, and have closely studied every factor that leads to creating viral blog content. Want to know what those are? Using high-impact buzzwords comes close to the top of the list of these factors that make people share blog content, such as:
• Ensure Social Sharing Buttons are Prominent
Though this should go without saying, we have seen blogs with real potential boasting high-quality content that don’t place social sharing icons in prominent places. Instead, the buttons are “stuck” somewhere way beneath a post or an author bio – not anywhere near where they should be. So make these prominent!
• Encourage Multiple Networks
Facebook, Twitter and Google+ are without doubt the “big three” of social networking, but that doesn’t mean you should limit yourself to only them. Lots of people are sharing blog posts on Pinterest, Reddit, Stumbleupon and even Inbound.org (the latter recommended only if you’re in the inbound marketing niche). Make sure your site boasts multiple buttons that allow readers to share to multiple networks.
• Be Sticky
Intriguing “share button plugins” such as Digg Digg have become all the rage for a very good reason: It displays the buttons in a “sticky bar.” When a reader scrolls down, the bar with the buttons comes along for the ride, ensuring that readers always have the bar in their peripheral vision and serving as a reminder to share the post.
• Embed Tweets in Your Posts
The awesomeness of Twitter’s embed feature is difficult to describe with regard to its content marketing potential; it allows you to embed a tweet into a blog post quickly and easily, allowing retweeting, favorite-pinning and replying right from the blog post in which the tweet is imbedded. You can watch your posts become more tweetable once they go live by pre-writing tweets relevant to a company blog post and embedding them in the draft.
Search engine marketing has a little SEO involved in it; content writers are creating blogs and other types of website content to attract users to a website. When done correctly, SEO and SEM complement one another quite well. Your SEO efforts are for gaining organic listings, while SEM helps you create a more effective and targeted advertising campaign that assists in getting your website found for the words you don’t rank for organically. When working together, SEO and forms of SEM – such as blogging – are stronger than either would be working individually.
UPDATE: Our marketing expert Kari just wrote a great local seo & marketing tips blog that shows blogging as part of a bigger picture.