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June 26, 2018

POG Cinema Advertising Website Redesign

Before:


pot o gold productions old homepage

After:


pogusa-new-homepage-website-june-26-2018
View the live site

Problem

Pot O’ Gold Productions needed a new website that would:

  • Target theatre owners that POG is look to sell cinema advertising programs to while directing potential cinema advertisers to their Cinemission program
  • Rebrand their logo and image to focus on what’s important: from Pot O’ Gold Productions to POG Cinema Advertising
  • Lay a solid foundation for SEO
  • Incorporate their innovation and new Movie Coupons platform into their site
  • Revisit their core messaging throughout their site
  • Ensure that all the information a prospective client needed was readily available in written and/or video format
  • Incorporate substantial visual elements to reinforce messaging and branding throughout the site
Pogusa-old-website-SEO-issues
Landing-Pages-overview-of-seo-issues-POG-old-website

Solution

From Old Pages

*Click images below to view full size


Pot o gold productions why POG 8 reasons
pot o gold the money part

To New Pages


pogusa-why-pog-2018-06-26-13_18_10
pogusa-commission-structures-2018-06-26-13_17_21
  • Build a site with a strong SEO foundation
  • Clearly direct theatre owners to the POG site and Cinema Advertisers to the Cinemission program right away
  • Have clear messaging about what makes POG Cinema Advertising’s service different from their competitors pre-shows
  • Incorporate new branding, color schemes and visual elements to reinforce core messaging
  • Eventually incorporate Movie Coupons
  • Express POG’s Modernization through modern, sleek, website design

 
 
 
Pogusa new overall website SEO optimization

Pogusa SEO technical isues overview

73% of major organizations hire someone to manage their content marketing strategy

 

-Content Marketing Institute

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