Problem
Pot O’ Gold Productions needed a new website that would:
- Target theatre owners that POG is look to sell cinema advertising programs to while directing potential cinema advertisers to their Cinemission program
- Rebrand their logo and image to focus on what’s important: from Pot O’ Gold Productions to POG Cinema Advertising
- Lay a solid foundation for SEO
- Incorporate their innovation and new Movie Coupons platform into their site
- Revisit their core messaging throughout their site
- Ensure that all the information a prospective client needed was readily available in written and/or video format
- Incorporate substantial visual elements to reinforce messaging and branding throughout the site
Solution
From Old Pages
*Click images below to view full size
To New Pages
- Build a site with a strong SEO foundation
- Clearly direct theatre owners to the POG site and Cinema Advertisers to the Cinemission program right away
- Have clear messaging about what makes POG Cinema Advertising’s service different from their competitors pre-shows
- Incorporate new branding, color schemes and visual elements to reinforce core messaging
- Eventually incorporate Movie Coupons
- Express POG’s Modernization through modern, sleek, website design
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