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June 27, 2018

The Taylor Law Office Website Redesign

Before:

screencapture-web-archive-org-web-20160730052338-http-www-jacksonvilledivorcelawattorney-com-2018-06-27-10_47_51

After:


View the Live Website

Problem

Chris knew he needed to upgrade his online presence to improve the results he was getting from his website. While his site was functional, it wasn’t pretty or modern and didn’t give clients the impression he wanted. As a solo practitioner who uses technology a lot in his practice to maximize efficiency and keep his operation small, he didn’t feel it was a good or accurate representation of his business. Here were the main issues:

  • Site was hard to view on mobile- not mobile-friendly or mobile-responsive
  • Wasn’t showing up in Google or other search engines
  • Look of site was dated, looked 5-10 years old
  • Wanted a more sleek, modern look to his website to represent his business
  • Needed to add more information to the site and make it more helpful to web visitors
  • Video was functional and great to have on site, but was self-produced and lacked professional caliber gear for extra polish

Old about page (new one in next section):

Old about page Taylor law website non responsive layout

Solution

New about page (old above):

Jacksonville Law Attorney Chris Taylor about page screenshot
Taylor law overall site SEO optimization

  • A modern, mobile responsive website to represent his law firm
  • A new, professionally produced video to feature on his website
  • A solid SEO foundation so his site could start showing up in search rankings
  • A blog on his website with some strategy and coaching so he could start content marketing to show up in search results

Original Rankings with new Website:

Original Ranking postitions for Jacksonville Taylor Law Office

Rankings after 3 months of Further SEO Optimization and Assistance with Content Marketing:

Ranking positions for Taylor Law Jacksonville office

To read more about Chris Taylor’s SEO optimization success take a look at the piece we have on his experience in our marketing portfolio about how he tripled his Domain Authority in 8 months.

While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. – Content Marketing Institute

– Content Marketing Institute

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