POG Value Proposition Video

 

POG Cinema Advertising: Clarifying a Value Proposition

Every company needs to know exactly why their clients should choose them over the competition. After working with Pot O’ Gold Productions and helping them rebrand to POG Cinema Advertising, we worked with them to make a video that encapsulated their value proposition to their clients. We:

• Worked with POG to create a script that would show and tell their value proposition for their clients
• Brought their CEO Clarke into our green screen studio to shoot this video and the about video at the same time
• Used Clarke’s voice for voiceover, then cut to him at the end of the video to humanize the company and help create trust
• Used our teleprompter setup so Clarke could read instead of trying to remember the script
• Focused on having a variety of visuals reinforce the messaging of the video
• Shooting two videos at once allowed us to use the teleprompter and full setup to capture video if we wanted to show more of Clarke speaking (otherwise this section was too short to warrant it)
• Video was meant for showcasing at their annual trade show as well as on their website

POG Cinema Advertising now has a collection of videos on their homepage, including this one. A potential client can learn all about what POG has to offer them, learn about the POG story, learn about their new Movie Coupons system, and even see 2 video testimonials from two of POG’s happy clients. This gives potential customers the option of either reading or watching video to get the information they need, depending on whatever they prefer.