Introducing POG Cinema Advertising
We worked with POG to create a fresh re-brand and needed to tell their new story both at their upcoming trade show and on their website. Video was the way to do it. We:
- Worked with POG to create a script to tell their new story
- Made sure to incorporate their old logo and history
- Brought their CEO Clarke into our green screen studio to shoot a series of videos all at once
- Used our teleprompter setup so Clarke could read instead of trying to remember the script
- Focused on having a variety of visuals reinforce the messaging of the video
- Incorporated real b roll shot from their office with real employees
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