POG Cinema Advertising: About Video

 

Introducing POG Cinema Advertising

We worked with POG to create a fresh re-brand and needed to tell their new story both at their upcoming trade show and on their website. Video was the way to do it. We:

• Worked with POG to create a script to tell their new story
• Made sure to incorporate their old logo and history
• Brought their CEO Clarke into our green screen studio to shoot a series of videos all at once
• Used our teleprompter setup so Clarke could read instead of trying to remember the script
• Focused on having a variety of visuals reinforce the messaging of the video
• Incorporated real b roll shot from their office with real employees

Now anyone can learn POG Cinema Advertising story on their website and find out what they have to offer their target clients by watching their about video. The video helps to humanize the business and give people a sense of who Clarke is as a person, what POG is as a business, expresses their faith based values, and starts to build trust with potential future clients.