From 3,000 to 5,000 to 12,000+ Site Sessions/Month!
We started with a website redesign and continued with a simultaneous SEO overhaul and content marketing campaign. Ex-IT Technologies is an R2 certified company that buys old IT equipment and resells it or recycles it after taking the proper precautions for data erasure.
(Note: the big spike in the middle is due to an experiment with Japanese ads that was started in the first week of January and discontinued in the first week of February)
Problem
Low Organic Traffic + Pricey Ads
Exit Technologies was putting forth plenty of effort to get traffic for their site, but they needed help to get better results. Here were the main problems they needed to fix:
- They were running lots of ads, but getting the worst results for pay-per-click ads (because it’s expensive): lots of visits but few conversions
- Their organic traffic was extremely low both overall and as a percentage of their site traffic in general (we usually shoot for over 70% organic traffic)
- They wanted more organic traffic but still had a host of nagging SEO issues
- Most content was very dry and technical so it wasn’t ranking or getting visitors
- They wanted to establish themselves as an authority in their niche
- Their January spike was due to an experiment with Yahoo ads they wanted to do in Japan that did not get any conversions
Solution
We worked with Exit to clean up their site and create a digital content library that would help them get organic traffic:
SEO Changes:
- Page consolidation from hundreds of pages to less than 100 pages + blogs
- Cleaned up other SEO issues on pages and redesigned content for better user experience
- Rewrote pages to get messages across clearer, faster and in a way better for SEO
- Created custom templates for different types of pages to keep branding and appearance consistent
Content Marketing Changes
- Worked with Exit to craft content marketing strategy targeting keywords core to their business
- Shifted to focus a mix of high, mid and low volume keywords in their niche
- Created various customized graphics, including infographics to help make their articles more shareable and relatable
- Increased internal interlinking between pages and blogs within their own site
- Shared and promoted content to help get maximum benefit from created content
While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.
– Content Marketing Institute
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