An Agile Approach to Rebranding and Repositioning
The rebranding and repositioning of Pot O’ Gold Productions into POG Cinema Advertising was done using a monthly marketing budget instead of doing one big project. This allowed us to be more flexible with our approach and always address the most important parts first, even when priorities shifted.
And shift they did.
We helped POG address a number of important issues to get them ready for their big trade show in April so they could put their best foot forward to new potential clients. Find out how below (and watch the video to the right to see our work in action).
One of the Videos we Created with POG after rebranding:
A Great Company with Poor Messaging for Potential Clients
Pot O’ Gold Productions (POG for short) has always been good at cinema advertising and face to face sales, but they weren’t as good at communicating what they have to offer to their clients online or through other mediums. They also have a very small set of potential clients to target. Luckily, they can get in front of a lot of those clients at their yearly trade show, Cinema Con. It was our job to help make sure they stood out.