Optimizing for voice search is an opportunity to get to the coveted '0' ranking on Google. When your ranking gets chosen for a voice search answer that means it will be read to the people who ask the …
Voice Search SEO Strategy: How it’s Changing Search Results
Voice search is changing the world of SEO by bringing back long tail keywords and putting a premium on well-targeted question and answer formats for content. In this article we’ll be investigating why …
Clarifications on Mobile-First Indexing from Google Webmasters
Google has released some clarifications on mobile-first indexing since our first article so we thought we'd go over them quickly since we just talked about mobile-first indexing two weeks ago. Google …
Mobile-First Indexing: What does it Mean for Your Website?
Google’s Mobile-First Indexing is being implemented as the trend worldwide continues to shift towards more mobile users of the internet. This means it is time for you to make sure your website is …
What are Backlinks? (Why Quality Backlinks are Important!)
What are Backlinks? The answer is pretty cut and dry: Backlinks are a link from another external website or resource to the website or web resource of focus. They are similar to a citation or …
Google Ranking Factors Explained and Recreated: Part III
Now it is time to look at the simple arithmetic that was used to recreate Google ranking factors for our case study. In part 1 of our in-depth local SEO case study we took a look at what we could …
Recreating Google Results with Local Search Rank Factors: Part 2
I have used a number of local search ranking factors to approximate Google results for local search for a number of searches relating to general contractors in Jacksonville, Florida. These are the …
Recreating Google’s Local Organic SEO Results: Part 1
I used a number of publicly available metrics to reverse engineer Google's local organic search results for general contractor, general contractor near me, and general contractor in Jacksonville …