Traditional marketing is becoming less and less effective by the minute…but there is a better way. Content marketing is the art of communicating with your customers and prospects without selling. In other words, “non-interruption marketing” – instead of solely pitching your products or services, you are also delivering information that educates your visitors and gives them the feeling that they’ve benefited from visiting your site.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. This ongoing process, which is best integrated into an overall marketing strategy, involves attracting and acquiring a clearly defined audience, the objective being to drive profitable customer action.
If you want to rank well on Google and other search engines, you must start with optimized website copy on your site. From tags and Meta description, alt-tags, proper keyword usage in your copy, and more, our expert copywriters will ensure your website copy is SEO optimized AND optimized for increased conversions. This means your website will be more easily found and become more effective.
This fundamental step in content marketing ensures effective Search Engine Optimization (SEO) and keeps your website fresh with relevant and searchable content. We write directly to your target audience as if we were you, a concept called ghost writing. Your visitors will never even know we exist, but you’ll have an engaging blog that visitors want to come back to consistently.
Our Social Media Management services are designed to help grow your brand on social networks. We connect your Facebook, Twitter, Google +, Youtube, Instagram, and more so your name begins to cause a buzz, while growing your brand, online visibility, trust, and authority. We can even help you create and brand all of your social media channels so you maintain a consistent brand image online.
An often overlooked tactic today, online press releases ensure your company and its vital messages get noticed by distributing your biggest news to multiple online news outlets. Press releases are an excellent way to grow visibility and gain off-page optimization while adding valuable content and much-needed backlinks. Our press releases get picked up by Google News as well as premier news outlets through the Associated Press.