Multiverse Media Group

Media & Marketing Solutions for Business Growth

Advertising ROAS Calculator

How do you know if your ads are worth it? Use this tool and never guess on your advertising ROAS or ROI again!

This online calculation will help you figure out your ROI and ROAS for your advertising campaigns. If you don’t know what that means, then check out this article on ROAS here.

  • Options

  • How much a month do you want to spend on digital ads?
    If you don't know, start with 10-50% of your total monthly marketing budget and adjust after you see your ROI.
  • How much are you paying to run your campaigns?
    Include your staff or agency fees for management and systems, but not other marketing efforts. Most agencies typically charge 15-20% of ad spend plus fees for landing page management.
  • How much are you willing to pay per click?
    Depending on your network, ad type, targeting, competition, and other factors, you can expect to pay between $1-$10 per click. You can use Google Keyword Planner to help you figure this number out... or chat with us and we'll help!
  • How often does a landing page visitor turn into a lead?
    Average conversion rates for true landing pages are about 2.6%. Here's some tips to help you increase your conversion rate.
  • How valuable is your average customer?
    You should figure out if you want to measure your initial purchase or their lifetime value.
  • What percentage of your leads does your sales team convert to new customers?
    Having a great sales process that provides management tools to improve and monitor this rate is critical!

  • Results

  • How many clicks to your website.
  • How many leads you'll get at your landing page conversion rate.
  • Your lead acquisition cost.
  • The amount a lead is worth on average.
  • How many close deals you should do based on close percentage.
  • Total cost per completed customer acquisition.
  • How much revenue you should generate with this campaign.
  • How much profit you should generate with this campaign.
  • How much ROI (in percent) you should generate with this campaign.


  • Notes: all figures are estimates and are not a guarantee of results, but instead used for reference and prediction of performance. Individual skills in ad management, offer creation, landing page design, copywriting, and more play a major role in your overall performance.

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