OptionsProjected Monthly Ad BudgetHow much a month do you want to spend on digital ads? If you don't know, start with 10-50% of your total monthly marketing budget and adjust after you see your ROI.Projected Management FeesHow much are you paying to run your campaigns? Include your staff or agency fees for management and systems, but not other marketing efforts. Most agencies typically charge 15-20% of ad spend plus fees for landing page management.Expected CPCHow much are you willing to pay per click? Depending on your network, ad type, targeting, competition, and other factors, you can expect to pay between $1-$10 per click. You can use Google Keyword Planner to help you figure this number out... or chat with us and we'll help!Landing Page Conversion RateHow often does a landing page visitor turn into a lead? Average conversion rates for true landing pages are about 2.6%. Here's some tips to help you increase your conversion rate.Average Sale PriceHow valuable is your average customer? You should figure out if you want to measure your initial purchase or their lifetime value.Lead to Customer Conversion RateWhat percentage of your leads does your sales team convert to new customers? Having a great sales process that provides management tools to improve and monitor this rate is critical! ResultsNumber of ClicksHow many clicks to your website.Number of LeadsHow many leads you'll get at your landing page conversion rate.Cost Per LeadYour lead acquisition cost.Value of a LeadThe amount a lead is worth on average.Expected RevenueHow much revenue you should generate with this campaign.Expected ProfitHow much profit you should generate with this campaign.Return on Ad SpendHow much ROI (in percent) you should generate with this campaign. Notes: all figures are estimates and are not a guarantee of results, but instead used for reference and prediction of performance. Individual skills in ad management, offer creation, landing page design, copywriting, and more play a major role in your overall performance. Send yourself a copy of the results Enter your details below to send yourself a copy of this to your email. Name* First Last Email* Company* Save and Continue Later This iframe contains the logic required to handle Ajax powered Gravity Forms.