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Multiverse Media Group

Media & Marketing Solutions for Business Growth

Florida Woman Care Website Redesign

Invisible to 1200 Visits Month

Florida Woman Care is an OBGYN in the Jacksonville, Florida area that has two locations. When Florida Woman Care came to us for a new website, they had a huge problem. Their site wasn’t indexed, so no search engines could find it, let alone rank it. Our first mission was to index the site. Here’s what the other issues we had to solve were:

  • Expand the copy on the website beyond the 2 page website they had
  • Lack of memorable logo or design
  • Was not mobile-responsive or mobile-friendly
  • Site itself was not set up for SEO purposes and had too little content
  • Were only getting a low number of phone calls per month (40-50)
  • The doctors time was being underutilized, as they didn’t have enough patients

Strategy

We worked with Florida Woman Care to develop a comprehensive strategy incorporating their new website with their online marketing strategy:

  • Updated website design to make modern, mobile responsive, informative and easy to navigate
  • Complete SEO revamp during the website redesign
  • Developed new content to post after the initial publishing of the website
  • Created a series of videos featuring Dr. McDyer to answer commonly asked questions he gets during his routine visits with patients
  • All new content was created after doing keyword research

Examples of Service Pages

-fwcjax-obgyn-jacksonville-fl-obstetrician-pregnancy-delivery-postpartum-care-2018-07-09-17_16_04
fwcjax-obgyn-jacksonville-fl-emergency-obgyn-appointment-2018-07-09-17_18_25

Big Results

Florida Woman Care went from being virtually unknown online with under 100 views per month to being a trusted online resource after deployment of their new website and some help from their online marketing campiagn with Multiverse. Here’s some numbers:

  • From 41 calls in August of 2016 to 521 calls in January of 2017 (a 1270% increase!)
  • From under 100 views per month to over 1200 views per month
  • Online rankings total of 18 keywords in top 10 SERPs from 0
  • More in-depth appointments in the same amount of time because patients have their standard questions answered by Dr. McDyer’s informative videos in the waiting room and on the website
  • 48.89% organic traffic from virtually nothing (previousy almost all paid)
  • Responsive and intuitive website that engages users for more time and generates far more phone calls and appointments

Phone Calls First Month After Launch:

FWC OBGYN case study phone calls first month August 2016

Phone Calls Six Months After Launch:

FWC OBGYN case study phone calls by month initial August thru January

Site Sessions Jumped Right After the New Site Launched in August!


Florida Woman Care site visits after launching new site and indexing

While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.

– Content Marketing Institute

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