SEO Cleanup #2
Exit Technologies came to us once before to help clean up their website. The first time they had 10,000 pages due to using outdated SEO techniques to target keywords by making duplicate pages and only changing the target keywords en masse. We helped them clean up that mess and sent them on their way with only about 100 pages, only for them to come back months later with almost 1,000 pages and even worse code!
Their rankings and traffic had plummeted since last time we worked with them, so they came back for more help. This time they needed a new site. These were the main issues when we started:
- Flawed codebase causing a variety of errors
- They were incurring Google penalties for spammy SEO practices that were now outdated(further hindering their efforts to rank and get traffic)
- Over 800 web pages, most with less than 100 truly unique pages
- Their site was not mobile-responsive
Establishing a New Starting Point
In order to tackle the SEO issues and track them properly we had to fix some first, then get them in our system. Unfortunately we do not have records of the SEO before the new site launch, so this is what it was like after the new site launch when rankings started improving. From there we spent the next few months cleaning house!