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Multiverse Media Group

Media & Marketing Solutions for Business Growth

Exit Technologies Website Redesign

Before:

Exit-technologies-homepage-before-Multiverse-website-design-https-www-exittechnologies-com

After:

portfolio-web-exittechnologies

Problem

SEO Cleanup #2

Exit Technologies came to us once before to help clean up their website. The first time they had 10,000 pages due to using outdated SEO techniques to target keywords by making duplicate pages and only changing the target keywords en masse. We helped them clean up that mess and sent them on their way with only about 100 pages, only for them to come back months later with almost 1,000 pages and even worse code!

Their rankings and traffic had plummeted since last time we worked with them, so they came back for more help. This time they needed a new site. These were the main issues when we started:

  • Flawed codebase causing a variety of errors
  • They were incurring Google penalties for spammy SEO practices that were now outdated(further hindering their efforts to rank and get traffic)
  • Over 800 web pages, most with less than 100 truly unique pages
  • Their site was not mobile-responsive

Establishing a New Starting Point

In order to tackle the SEO issues and track them properly we had to fix some first, then get them in our system. Unfortunately we do not have records of the SEO before the new site launch, so this is what it was like after the new site launch when rankings started improving. From there we spent the next few months cleaning house!

Exit technologies website issues problem january 2017
duplicate title tags for pages on exit website

duplicate description tags for Exit Technologies SEO problems

Shorten title tags problem SEO errors Exit website redesign

Solution

June of 2017:

Site Optimization 5 months later Exit SEO Revamp

Right after new website launch:

Average ranking position trend for all keywords Exit Technologies January 2017 after new website

As we work with them in July of 2018:

Exit Technologies July 10 No SEO issues and 229 pages
  • Focus on building solid SEO foundation for future development
  • Redesign website to have a leaner, more secure codebase that passes all requisite tests by Google and other search engines
  • Get rid of SEO penalties
  • Shave content down to only core pages for relaunch
  • Fully responsive design
  • Intuitive site structure for both people and crawlers (search engines)

We improved the website substantially for user experience, eliminated all duplicate content and restructured the site to be more effective.

From December 30 to mid January the average ranking position for all keywords of the site went from 29 to 17.

This is the average results of all keywords combined across the site, so it is generally very hard to make big jumps like this unless there are major issues impeding what could otherwise be high-value SEO across the site.

Gains like this are only possible when you have a solid underlying foundation!

We continue to work with Exit Technologies today to further their online presence!

While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads

-Content Marketing Institute

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