Ask a marketing guru or fellow successful business owner what their Christmas and/or New Year wish is, and he or she will most likely say “more customers.” What often follows “customers” on a …
Email Marketing Strategy: How to Grow Your Email List
We know it’s difficult to believe or accept as we approach the year 2016, but email continues to be a proven method for reaching sales prospects in business and cultivating long-term relationships …
The Startup Business Online Marketing Checklist
Have you started a startup business but don’t know exactly where to… well… start when it comes to marketing yourself online? You have stumbled upon the right blog. We are going to explain why it’s so …
Social Media Marketing Rules Your Company Shouldn’t Break
Believe it or not, there are indeed rules that any company or small business should adhere to when it comes to their social media marketing campaigns…especially if they choose to do their own social …
Eight Stats That Prove Email Marketing Still Works
It may be difficult to believe that in our current day and age email continues to resonate; to be honest, there are more than a few “Millennial” types that feel this form of communication, believe it …
Relationship Marketing vs. Transactional Marketing: A Biased Discussion
“Build the relationship, and the transactions will follow.” Now, we realize that this sounds like something straight from the screenplay of "Field of Dreams", but in the worlds of relationship …
Social Media Marketing: Understanding Social Engagement
We're going to dive right into the social media aspect of marketing your business online, eventually revealing how audience engagement varies among the main platforms. To begin with, it’s necessary to …
How to Market Your Business Effectively Online
Imagine if you could slip into a time machine and rewind to 2005. (#FunFact: This was the year YouTube was founded and cat lovers around the world rejoiced, Martha Stewart was released from her …