Last Updated on August 24, 2022 by James Castro
With digital trends that seemingly change every single day, it can be tempting to dismiss the idea of needing a strong, functional website for your company. Especially if your business is in a place of relative stability or even growth without a website.
We get it because we get the phone calls more than we can logically understand…
A company calls, and they’re thriving but their customers keep asking them if they have a website, and they don’t! So they call, and they ask us if we can “put something up”. “Nothing fancy, just a glorified business card so people can find us on Google.” I know. It’s unheard of to most of us who live and breathe digital marketing, but it happens.
Some great companies simply don’t have a website in 2022 (and probably won’t in 2023 either).
For whatever reason, this blog is here for you non-websiters who are thriving on word of mouth, social media, foot traffic, non-traditional media, and high-impact sales teams. Those of you who just don’t, for whatever reason, have a website.
If you’re wondering why a good website is important, we’re going to break it down for you once and for all. That doesn’t mean you can’t call and ask, those calls make our day (because we secretly idolize you), but if you just want to skim through and learn a little about why you need a website, please read on.
At the same time, this blog is also here for those who have a neglected website that’s so far gone or in such bad repair that you might be wondering if it’s needed at all. Hint: Your Website Is Important!
But, navigating the landscape of choosing a website design company to build a strong web presence for your company can seem daunting and frustrating to the point where you have to question if there’s a need at all.
We admit it, there are a lot of junk websites out there built by cheap website developers, and there are a lot of overpriced over-engineered sites too built by experts. What most people want as a first website is something that is quality but not overkill, and that’s our definition of a “good website” here.
Regardless, the importance of a good website for a business cannot be overstated.
Here are five reasons why having a website will lead directly to more sales and better growth.
It’s Cost Effective
For one thing, putting time and money into a strong website is one of the few ROIs that can be guaranteed, especially when considering the cost and risk of more conventional advertising campaigns. After the upfront expenses of designing and developing your website, the actual day-to-day maintenance shouldn’t break the bank.
Easy to Maintain
We provide fully managed hosting that is affordable and hands-free. And, with WordPress, you can hire almost anyone from anywhere to make updates and changes – or watch a few videos to do it yourself. It’s not complicated to maintain a good website. That means it’s cost-effective.
A Superior Sales Tool
Your website is a sales tool. If you factor in the cost of maintenance and compare that to the salary or commission of a potential salesperson, then investing the right amount of money for a good website is a no-brainer. Also, as a sales tool, a good website will increase the effectiveness of your sales department. Does a prospect need to contact you? When they search your name online it’s important that you’re there before Yelp or Google, so that they can reach you in the fewest steps. Your sales team will thank you for putting up a good site, and that thanks will come in the form of more sales, and better quality leads. At least that’s our experience.
Unlike a brick-and-mortar location, your website operates at all hours of the day. This means you’re not locked into the traditional 9-5 work day for potential new customers to find and seek you out. It also means that people who are not comfortable talking on the phone, or able to make that call, can reach out to you and learn about your services online.
Accessible to Everyone
It seems obvious, but it’s important to think about your digital presence in these terms, which will in turn help illustrate exactly why it’s so important to have a good website for business. That’s not to be confused with “website accessibility” which is assuring that your site is built to be inclusive and available to everyone.
A Portal Through Space and Time
You want to make it easy for the person to get from their location to your business. No traffic, no hold music, no wasted time or energy. A good website creates a portal through space and time, and your customers expect that.
If you provide services that aren’t fixed to a physical location having a good website is even more important. If that’s the case, your website might be the only point of contact or frame of reference a potential customer has.
If your site is accessible to your customers, that means your customers are more accessible to you. A good landing page can help you make direct contact with visitors, improving your overall customer service.
Convenience Equals Cash (in your pocket)
Great web designs offer easy-to-use email forms and make other means of contact readily available. Adding features like live chat with 24/7 support can ensure your company is always there to answer a customer’s question.
To make things even more accessible to your customers, you can house your original videos, photos, blogs, and social posts, as well as other engaging content in one centralized hub. A good website is a jumping-off point for the rest of your digital efforts. You need a central place to connect all of your social media accounts. That helps to build a strong, cohesive vision for your growing brand. A good website keeps things organized – and makes your business accessible.
Not even hipster businesses can get away with no website in today’s world. Pop-ups, food trucks, and every company that’s just too cool for school have a website (albeit, probably a cool website).
Trust equals Sales
Just having an active online presence that looks like it’s regularly kept up, modern, and helps accurately communicate your message, products, and services immensely adds to your credibility. With increased credibility, you also begin to create a place to monetize your followers, grow your email lists, and do basic marketing automation for your next flash sale. Credibility is profitable to your business. A good website helps you get there.
Testimonials and Reviews
Furthermore, a solid web presence also means your business will be available for online reviews. Taking an active role in building a positive brand reputation through Google reviews will only help you more in the long run. Additionally, the best website designs utilize some form of real customer testimonials. It’s an organic way to establish your credibility as a business all based on your past customers. Any new visitors to your site will see those testimonials, which will, in turn, help build trust and brand loyalty.
Strong SEO and Local Reach
Speaking of Google searches, wouldn’t it be nice to find your website on the first page of results when researching your industry? Great website designs that are backed by strong search engine optimization will help you get there.
Online Visibility FTW
Think about the steps you might take when researching a new restaurant, or looking for the right contractor to help you redo your bathroom. You research a specific phrase or service along with a location, if applicable. You hone in on the best Google reviews and narrow your choices from there. The same scenario applies to all of your customers.
Free/Cheap Access to Customers
Having a strong website that ranks well in local and national searches is important. It’ll give you an edge over your competitors and help you establish yourself over a long period of time. Blogs like this one have been generating leads for us since we opened our doors. This blog has been generating leads for us since 2017 (updated in 2022). And what that means for your business is that you can answer questions once and that answer reaches people lots of times.
In this example, we kept getting asked “why a good website is important for my business?” and even though it surprised us at first because we thought it was obvious, it wasn’t. People didn’t know that a good website can drive consistent new business without lifting a finger, and we think everyone, anyone, in business should have a website for that reason alone!
SERP (Search Engine Rank Position) Shows you are an Expert
Plus, again, your website will further increase your credibility as the best in your industry (see above).
When you put great information on your website, you are more likely to gain trust from the people who want and need you to answer more questions and solve more problems. When they trust you, they contact you. SEO can increase your local and national reach and help you expand your business, and SEO for your website is the most A good website can help you cast a wide net and connect with your audience, at scale, all the time.
Generate Leads, Drive Conversions
At the end of the day, the importance of a good website for business really comes down to one thing: growth.
Great design, fully fleshed out content, creating avenues of communication, and building trust – they should all lead to generating more business for you. A great website will make it easier for you to generate new leads, and in turn, drive more conversions. More conversions mean more growth for your business and the opportunity to continually improve.
At Multiverse Media Group, we build and maintain beautiful websites every day that help our clients grow. Our full-time job is working at a marketing agency developing web experiences that only use modern strategies and techniques to better position our clients for the future. We know how confusing and frustrating it can be for small businesses to navigate a competitive digital landscape.
That said – we use our website to do the heavy lifting. Contact forms, bot chats, newsletter opt-ins, landing pages, pop-ups, service pages, call-to-actions, and great content all drive leads and sales. Conversions. Not that it wouldn’t help us scale if we wanted to take over the world, but our website is effective enough to keep us fed with new leads, that we don’t run paid ads often. When we do, our website is ready to record A/B tested landing pages, heatmaps, and other conversion metrics. We build websites that we know work because we work too, and we need a good website to survive. A good website generates leads and helps drive conversions. If you have questions about that, contact us in the form below. Not to just to buy something, but to help us understand your question, so we can answer you, and then answer every visitor by turning that question into an answer on our website.
The websites we design lead to more conversions. Not only will you rank better than your competition, but you’ll have the opportunity to gain more leads, which means better growth for you and your business over time.
Call to Action: Are you Ready?
Reach out to us today and get started with your new website. Whether you’re starting from scratch or just looking for a redesign, we’re here to help.