Brick-and-mortar rental houses have been a staple of filmmaking since sliced bread became the greatest thing and George Washington rode his horse to….no, wait – we’re not talking about a period of …
James Castro
Effective Landing Page Optimization: The Ins-and-Outs
If you’re new to the concept of “landing pages,” you probably want to know how landing pages fit into your marketing arsenal. Put succinctly, a landing page is any page that receives traffic from …
Relationship Marketing vs. Transactional Marketing: A Biased Discussion
“Build the relationship, and the transactions will follow.” Now, we realize that this sounds like something straight from the screenplay of "Field of Dreams", but in the worlds of …