You should know by now that online marketing is a powerful tool for local businesses to utilize in order to build a brand, connect to consumers and garner leads. The bottom line is this, no matter …
Social Media Marketing: Understanding Social Engagement
We're going to dive right into the social media aspect of marketing your business online, eventually revealing how audience engagement varies among the main platforms. To begin with, it’s necessary to …
Hiring an Online Marketing Company: What You Need to Know
There are a few things definitely worth considering when hiring an online marketing company-- such as why you shouldn’t really be going with a company that presents a “one-size-fits-all” approach, and …
How to Market Your Business Effectively Online
Imagine if you could slip into a time machine and rewind to 2005. (#FunFact: This was the year YouTube was founded and cat lovers around the world rejoiced, Martha Stewart was released from her …
What is Content Marketing?
What is Content Marketing? Put succinctly, content marketing refers to any marketing approach that involves the creation and sharing of media and publishing content for the purpose of acquiring and …
What is SERP and Why It’s Your Key to Success
What is SERP and Why It’s Your Key to Success Search Engine Rank Position (SERP) refers to the position of a website or web page on a search engine's results page when a specific keyword or phrase is …
How to Measure Marketing Effectiveness Using Landing Pages
How to Measure Marketing Effectiveness Using Landing Pages In the last related blog, we covered why traditional marketing is dead – ads in the phonebook, as a good example we used – and why small …
Why Traditional Marketing is Dead… and What to do About it
Traditional Marketing is Dead. Not Dying...Dead. Just last week, we met with a potential client who is currently spending over 12k per month on their advertising and business marketing, most of …