As a small business owner, you most likely know that just having a website up isn't going to magically generate local business-- you're going to need a solid online marketing plan to bring in new …
How to Create Effective Landing Pages Using the AIDA Concept
To put it in its simplest terms, a landing page is the page on your website a person visits after clicking an ad or after a search. Commonly in online marketing, landing pages can also be a …
How to Increase Website Traffic: 5 Secrets
Ask a marketing guru or fellow successful business owner what their Christmas and/or New Year wish is, and he or she will most likely say “more customers.” What often follows “customers” on a …
The Startup Business Online Marketing Checklist
Have you started a startup business but don’t know exactly where to… well… start when it comes to marketing yourself online? You have stumbled upon the right blog. We are going to explain why it’s so …
Content Marketing Basics: How to Write Google-Friendly Blogs
Did you ever stop to think about the best way to formulate and write a blog for content marketing? Sure, we make it look easy here at Multiverse Media Group, and that mostly comes from the fact that …
Effective Landing Page Optimization: The Ins-and-Outs
If you’re new to the concept of “landing pages,” you probably want to know how landing pages fit into your marketing arsenal. Put succinctly, a landing page is any page that receives traffic from …
Relationship Marketing vs. Transactional Marketing: A Biased Discussion
“Build the relationship, and the transactions will follow.” Now, we realize that this sounds like something straight from the screenplay of "Field of Dreams", but in the worlds of relationship …
A Local Online Reviews Guide for Small Business Marketing
Online reviews could very well be the key for small business growth. If you are running, or plan to run, a small, locally-oriented and marketed business, you need to read and understand the above …