• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
Announcement: Studio & Rentals Have Moved Here
Articles | Resources | Contact Us | Call Us: (904) 701-3016

Multiverse Media Group

Media & Marketing Solutions for Business Growth

  • Website
  • Marketing
  • Video
  • Portfolio
  • About

Website Tips · April 7, 2015

Small Business Website Design: What You Need & Don’t Need

Estimate Reading Time: 3 minutes

After years of helping small businesses plan marketing strategies, we’re astounded at how many do not have websites. Before we delve into the crux of this blog, which will discuss what small and local businesses absolutely need implemented when having small business website design created, let’s first take a quick look at 10 of the most common questions and concerns small business owners pose about getting a website:

  1. Does my business really need a website?
  2. What is the cost involved?
  3. I already have a page on someone else’s website…why do I need two?
  4. I don’t sell merchandise online…why would I need a website?
  5. I don’t even use a computer…I can’t handle small business website design.
  6. Our customers like the personal touch and most aren’t computer savvy to say the least.
  7. I have a cousin who can make websites; I’ve promised him that he can do ours.
  8. Our upcoming advertising commitments will use up all of our marketing budget.
  9. A website seems so “sterile” and impersonal; it won’t add to “our kind” of customer base that was built on personal relationships.
  10. I wouldn’t know what to do with a website if I had one.

Are you already shaking your head after reading some of these? The Internet gives everyone access, targeting no one in particular; the Internet user chooses where to look, just as they choose what newspaper to buy or what television show to watch. If your business is not there, it won’t be found.

 

Small Business Website Design & Visibility

There are over eight billion web pages indexed in the Google search engine. So let’s put it this way: The top three commercial markets on the web, Technology, Real Estate and Travel, and Technology-oriented businesses, know they need a website. If you’re in real estate – even as an individual agent – YOU NEED A WEBSITE. If your business markets to travelers and their need for accommodations, restaurants, specialty shopping, tickets, travel wear, recreational products, travel gear, animal care or children’s activities YOU NEED A WEBSITE. Statistics show that seven out of ten people will turn to the Internet for information before they purchase real estate or set a travel itinerary.

When it comes to small business website design, there are a myriad of different approaches and some are more effective than others. For starters, it’s vital to understand this: If you’re a small business owner, you don’t need an expensive site with all the bells and whistles; a basic site that allows your customers to access your business online will do. The really important part to doing online business is EXPOSURE: If your site isn’t reaching enough potential customers on the Internet, you aren’t going to enjoying a lot of sales nowadays.

 

Small Business Website Design Tips

You also have to ensure your site is at the “happy medium” that attracts customers but doesn’t overwhelm them as soon as they land upon it; having too much to see on, and use on, your website can confuse some customers, thus forcing them to choose a simpler solution for their needs. On the other hand, you may need more to one-up your competition.

To effectively market your business online you DO need to choose a business web design team, and an experienced web designer will know what to include on your site while determining what isn’t really necessary specific to you. There are a bevy of options to choose from here, and including “everything but the kitchen sink” isn’t the best practice. Some options may cause your page to load painfully slow, and customers don’t want to hang around an unresponsive site. It’s also important to include options that allow customers to purchase products right on your site, so they won’t have to call to place an order; trust us – the easier it is to make a purchase, the more likely a customer is to buy through you.

We understand that there are a lot of factors at play to think about and that your budget dictates the options that are best for you. Ensuring to market your site properly and optimize it for search engines is a key component, as this will make sure that your business will be one of the first your potential customer finds. The closer you are to the top of that list, the more likely your site will be visited by lots of customers.

There’s a whole new world of business out there for small business owners…and it starts with getting your small business website design up and running.

Filed Under: Website Tips Tagged With: website design

James Castro

With years of experience in digital media, marketing & sales, MVMG Co-Founder and New England native, James KNOWS how to grow an online presence and make money for his clients. He is a creative idea-man and consummate people person. With a passion for coffee, he single-handedly keeps the local Starbucks in business. He dreams of one day becoming a handsome billionaire, but would settle for decent looking multi-millionaire.

Previous Post: « Websites Designed to Sell: Conversion Centered Design Principles
Next Post: What to Look for in a Web Development Company »

Reader Interactions

Primary Sidebar

Recent Posts

good website for business

The Importance of a Good Website for Business

February 11, 2019 By Ian Mikrut

People pointing at a lap top screen.

Overview of Split Testing for Landing Pages

January 18, 2019 By Ian Mikrut

Man standing triumphantly on top of a mountain.

The Top 5 Business Thought Leaders to Follow

January 11, 2019 By Ian Mikrut

sketches of web page designs.

Key Features of the Best Landing Pages

December 21, 2018 By Ian Mikrut

Get A Free Expert Consultation

Call (904) 701-3016 or complete this form to work with us. We safeguard your information - privacy policy.

Footer

Who We Are

We are a growth-driven marketing agency with an ROI focused approach to everything we do. Here’s how to find us:

Multiverse Media Group
11655 Central Pkwy, #302
Jacksonville, FL 32224
Get directions
(904) 701-3016
Mo,Tu,We,Th,Fr 9:00 AM – 6:00 PM

Quick Links

  • Marketing Services
  • Website Design
  • Video Production
  • Video Post Production
  • Portfolio
  • Resources
  • Employment & Internships
  • Growth Articles
  • Ready to Chat?
  • Studio & Equipment Rentals

Recent Posts from MVMG

  • The Importance of a Good Website for Business
  • Overview of Split Testing for Landing Pages
  • The Top 5 Business Thought Leaders to Follow
  • Key Features of the Best Landing Pages
  • The 5 Reasons You Hate Business Marketing and How to Fix It
  • Content Marketing: Expectations vs Reality
Tweets by TeamMultiverse
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • Vimeo
  • YouTube

Copyright © 2019 · Multiverse Media Group • Sitemap