Exit Technologies
Cornerstone Service: IT Asset Disposition Process

 

Cornerstone Service Video: ITAD

Exit Technologies wanted a video to help explain exactly what they do to their potential clients who were not familiar with their industry. In their business of IT asset disposition it is common for people with IT assets to not be aware that they can sell those assets and just be looking for recycling services, so the easier Exit can make it for potential clients to understand the benefits of selling their old equipment the better it is for everyone. Even one extra sale from the right potential client can mean a very large revenue increase.

We:

• Worked with Exit to create script for their about video
• Distilled most important parts about their cornerstone service and broke it down to simple parts
• Filmed multiple videos at once to make the most of Kyle’s time in the studio (about video at the same time)
• Added a number of graphics to help illustrate the content of the dialogue
• Video helps humanize the company by featuring the son of the CEO Jeff Bittner
• Lots of information about the company can be displayed in a simple manner using video that would be much more complicated in static words and pictures

This video helps to explain in a much more personable way how people can sell their IT parts to Exit. Many people would prefer to watch a video than read text or look at static pictures, so explaining the process that their core service revolves around helps Exit to break down an otherwise complex process into easy steps. Seeing Kyle’s friendly face also helps to show people one of the real people behind Exit that they might talk to if they decide to pick up the phone and get a quote, making it much less intimidating.