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March 14, 2017

Christ’s Church Academy: 2015-2016 Enrollment

Make disciples, more disciples, and better disciples.

Christ’s Church Academy is a college preparatory school in Jacksonville, Florida. Their mission is to make disciples, more disciples, and better disciples through excellence in Academics, Athletics, and the Arts.

Problem

Christ’s Church Academy wanted to illustrate the benefits of a christian based education and how it helps children reach their God given potential.

The video would also have to showcase their state-of-the-art facilities.

Every piece of b-roll footage was captured on-location

Strategy

We used DaVinci Resolve to color grade the footage

We started off by creating a storyboard to make sure all shots and angles were captured. The storyboard not only helped explain our vision to the production team, but it also ensured that the entire shoot and post-production process ran much faster and smoothly.

After shooting and editing a rough cut, we made sure all shots had been color balanced and graded and a voice over was recorded and added in to the sequence to compliment the beautifully captured slow motion b-roll and bring everything together.

Solution

Between shooting b-roll and editing everything, it took us about a week to produce a short video overview of their mission and illustrate the benefits of enrolling in Christ’s Church Academy.

The video is posted on their website and it has been used as collateral to promote enrollment every year.

Custom motion graphics were created in After Effects

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