Competitor Overview A place to gather information about “top 3” competitors for a quick reference. This accompanies additional reports from Ahrefs, Majestic SEO, Moz, and/or internal tools or resources. Step 1 of 5 20% Who is this report for?Company Name Person recieving the report First Last Email 1st Competitor:1st Competitor Company Name 1st Competitor Website Address 1st Competitor Leadership First Last Name of the person who is running the show…1st Competitor Leadership BioWho are we up against? What core competencies do they have, education, experience? What’s their story?1st Competitor Unique PositionWhat is their USP (Unique Sales Proposition) if you had to determine that from their website?1st Competitor primary offerThe most compelling offer as presented online.1st Competitor best asset listWhat assets really shine for them? Is it a specific video, landing page, product photos, copy or story? Social following? What digital assets really stand out?1st Competitor greatest weaknessIf they dropped the ball, where did they drop it? Do they have any weak assets? This could be a poorly optimized site, bad copy, or any clearly visible weakness.1st Competitor Site performanceScan the site with GT Metrix, and Google Page Speed Insights, then write their scores here for a quick reference.1st Competitor noteworthy attributesWhat else is important to note about them? If there’s something that makes them who they are, makes them a worthy adversary, or otherwise noteworthy add it here. 2nd Competitor:2nd Competitor Company Name 2nd Competitor Website Address 2nd Competitor Leadership First Last Name of the person who is running the show…2nd Competitor Leadership BioWho are we up against? What core competencies do they have, education, experience? What’s their story?2nd Competitor Unique PositionWhat is their USP (Unique Sales Proposition) if you had to determine that from their website?2nd Competitor primary offerThe most compelling offer as presented online.2nd Competitor best asset listWhat assets really shine for them? Is it a specific video, landing page, product photos, copy or story? Social following? What digital assets really stand out?2nd Competitor greatest weaknessIf they dropped the ball, where did they drop it? Do they have any weak assets? This could be a poorly optimized site, bad copy, or any clearly visible weakness.2nd Competitor Site performanceScan the site with GT Metrix, and Google Page Speed Insights, then write their scores here for a quick reference.2nd Competitor noteworthy attributesWhat else is important to note about them? If there’s something that makes them who they are, makes them a worthy adversary, or otherwise noteworthy add it here. 3rd Competitor:3rd Competitor Company Name 3rd Competitor Website Address 3rd Competitor Leadership First Last Name of the person who is running the show…3rd Competitor Leadership BioWho are we up against? What core competencies do they have, education, experience? What’s their story?3rd Competitor Unique PositionWhat is their USP (Unique Sales Proposition) if you had to determine that from their website?3rd Competitor primary offerThe most compelling offer as presented online.3rd Competitor best asset listWhat assets really shine for them? Is it a specific video, landing page, product photos, copy or story? Social following? What digital assets really stand out?3rd Competitor greatest weaknessIf they dropped the ball, where did they drop it? Do they have any weak assets? This could be a poorly optimized site, bad copy, or any clearly visible weakness.3rd Competitor Site performanceScan the site with GT Metrix, and Google Page Speed Insights, then write their scores here for a quick reference.3rd Competitor noteworthy attributesWhat else is important to note about them? If there’s something that makes them who they are, makes them a worthy adversary, or otherwise noteworthy add it here. Competitor Overview Complete! Δ