Would you show up on that ever-important first date with your sweaty workout clothes straight from leg-day at the gym? Would you show up to your dream job's hard-to-land interview wearing your …
Archives for September 2015
Effective Landing Page Optimization: The Ins-and-Outs
If you’re new to the concept of “landing pages,” you probably want to know how landing pages fit into your marketing arsenal. Put succinctly, a landing page is any page that receives traffic from …
Eight Stats That Prove Email Marketing Still Works
It may be difficult to believe that in our current day and age email continues to resonate; to be honest, there are more than a few “Millennial” types that feel this form of communication, believe it …
Relationship Marketing vs. Transactional Marketing: A Biased Discussion
“Build the relationship, and the transactions will follow.” Now, we realize that this sounds like something straight from the screenplay of "Field of Dreams", but in the worlds of relationship …