What Is a Landing Page? A landing page is a webpage that serves one purpose: inspiring visitors to take a specific pre-determined action. A good landing page is self-contained, with calls to …
Archives for May 2014
How to Measure Marketing Effectiveness Using Landing Pages
How to Measure Marketing Effectiveness Using Landing Pages In the last related blog, we covered why traditional marketing is dead – ads in the phonebook, as a good example we used – and why small …