{"id":6403,"date":"2015-04-21T15:15:25","date_gmt":"2015-04-21T19:15:25","guid":{"rendered":"http:\/\/www.multiversemediagroup.com\/?p=6403"},"modified":"2017-10-20T15:16:59","modified_gmt":"2017-10-20T19:16:59","slug":"5-reasons-your-business-website-isnt-getting-you-business","status":"publish","type":"post","link":"https:\/\/www.multiversemediagroup.com\/website-tips\/5-reasons-your-business-website-isnt-getting-you-business\/","title":{"rendered":"5 Reasons Your Business Website Isn\u2019t Getting You Business"},"content":{"rendered":"

Have you stopped to think that perhaps the current website you\u2019re running isn\u2019t working in your favor? The goal of your business website is to grow and expose your business<\/a>, isn\u2019t it? Well, don\u2019t be one of the many who forget that websites are just another form of media\u2026and the goal of media is to grow your list so you can convert prospects into leads, leads into buyers and buyers into lifetime customers. In taking this into consideration, we’ve\u00a0compiled a list documenting the most common reasons websites do NOT help grow a business<\/a>.<\/p>\n

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<\/span>1. Your Business Website Isn\u2019t Capturing Leads Effectively Enough<\/span><\/h2>\n

Of all the factors we\u2019ll cover here, this is the big one \u2013 your business website\u2019s most vital task is to capture leads, period. You need to move visitors and those \u201ctire-kickers\u201d quickly into your funnel and out of the noise. Think about this: When an Internet surfer lands on your site for the very first time and decides NOT to purchase anything right away \u2013 which is very likely \u2013 you risk losing him or her forever if you didn\u2019t make it easy and compelling for them to opt-in. You need a LEAD MAGNET<\/a>\u2026and you need to present it in many different formats amidst your website.<\/p>\n

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<\/span>2. Your\u00a0Business\u00a0Website is too Focused on Making That First Sale<\/span><\/h2>\n

Capitalizing on point one above, most website make this classic mistake<\/a>, so don\u2019t fret if you\u2019ve done it; we understand that you really, really want visitors to just dig into their pockets, whip out their wallets and start buying your service or product sight unseen \u2013 and, in sales, who wouldn\u2019t? \u2013 but that just isn\u2019t the normal path for 90 to 95-percent of your website traffic, unfortunately (especially in a somewhat strained economy). But don\u2019t misunderstand — you DO want to make it easy for people to buy (and easy for people to understand) what it is you sell and\/or offer\u2026but that should not be the primary goal of your website when it comes to new visitors.<\/p>\n

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<\/span>3. Your Business Website Isn\u2019t \u201cSticky\u201d Enough<\/span><\/h2>\n

While we\u2019re not specifically referring to fly paper here, a \u201csticky website\u201d is one which, quite similarly, keeps visitors around. If you want your website to exhibit \u201csticky\u201d characteristics, you need to first put yourself in the shoes of your customers and generate content, tools, bells and whistles that will keep them around for more than just a few minutes or, worse, a few seconds. This is one of the reasons blogging is so important<\/a> \u2013 by frequently including blogs on your site, you create a wide variety of content that visitors can browse through. Our additional advice? Don\u2019t stop there \u2013 depending on the type of business you\u2019re running, you\u2019ll also want to add little games, tools or other interactive widgets to deem your website \u201cmore valuable.\u201d<\/p>\n

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<\/span>4. Your Business Website is too Design-Oriented<\/span><\/h2>\n

Can you believe that this tip is coming from experts in online DESIGN and marketing<\/a>? Here\u2019s the thing: Most small business owners worry excessively about their site\u2019s design, and not surprisingly so. Web design agencies, graphic design freelancers and a plethora of other entities are whispering suggestions in your ear\u2026and let us be the first to tell you that most of them know NOTHING about growing a business. So stop listening, and while you\u2019re at it, stop listening to all of those family members and friends who take a gander at your site and want to provide some\u2026you know\u2026\u201dfriendly feedback\u201d. Indeed, unless they\u2019re business owners or entrepreneurs themselves, you can go by Tony Soprano\u2019s mantra and just \u201cfugedaboutit.\u201d<\/p>\n

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<\/span>5. Your Business Website Lacks Calls-to-Action<\/span><\/h2>\n

As obvious at this sounds, you need to show people \u201cthe next step\u201d and provide them a prominent link to it \u2013 we are regularly amazed at how many business-to-business and business-to-consumer websites lack what are known as \u201ccalls-to-action.\u201d<\/p>\n

A call-to-action is a link or graphic that takes prospective customers to more information about a topic \u2013 in the case we\u2019re discussing here, your brand, product or service \u2013 usually through a landing or conversion page<\/a>. These landing or conversion pages are the \u201cbread and butter\u201d of a lead-generating website, allowing visitors to download whitepapers, guides, product catalogs and more from your site by providing some kind of information in a lead form.<\/p>\n

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Your business website has the ability to generate massive amounts of new business, but you have to unlock that potential. Because your website is always available, it boasts the capability of being your top sales person. Don\u2019t leave money on the table by disregarding a website that doesn\u2019t generate leads.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you stopped to think that perhaps the current website you\u2019re running isn\u2019t working in your favor? The goal of your business website is to grow and expose your business, isn\u2019t it? Well, don\u2019t be one of the many who forget that websites are just another form of media\u2026and the goal of media is to […]<\/p>\n","protected":false},"author":5,"featured_media":6411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[115],"tags":[314,138],"acf":[],"modified_by":null,"featured_image_src":"https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg","featured_image_src_square":"https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg","author_info":{"display_name":"James Castro","author_link":"https:\/\/www.multiversemediagroup.com\/author\/james\/"},"uagb_featured_image_src":{"full":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",700,360,false],"thumbnail":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog-150x150.jpg",150,150,true],"medium":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog-300x154.jpg",300,154,true],"medium_large":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",700,360,false],"large":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog-661x340.jpg",661,340,true],"lshowcase-thumb":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog-194x100.jpg",194,100,true],"1536x1536":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",700,360,false],"2048x2048":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",700,360,false],"showcase_featured_posts":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",600,309,false],"showcase_archive":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",700,360,false],"showcase_team_thumb":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",600,309,false],"showcase_hero":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",700,360,false],"gb-block-post-grid-landscape":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",600,309,false],"gb-block-post-grid-square":["https:\/\/www.multiversemediagroup.com\/wp-content\/uploads\/2015\/04\/why-your-business-website-isnt-getting-you-business-blog.jpg",600,309,false]},"uagb_author_info":{"display_name":"James Castro","author_link":"https:\/\/www.multiversemediagroup.com\/author\/james\/"},"uagb_comment_info":0,"uagb_excerpt":"Have you stopped to think that perhaps the current website you\u2019re running isn\u2019t working in your favor? The goal of your business website is to grow and expose your business, isn\u2019t it? 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