{"id":14291,"date":"2021-12-01T12:51:09","date_gmt":"2021-12-01T17:51:09","guid":{"rendered":"https:\/\/www.multiversemediagroup.com\/?p=14291"},"modified":"2022-07-30T18:26:07","modified_gmt":"2022-07-30T22:26:07","slug":"blogging-for-seo","status":"publish","type":"post","link":"https:\/\/www.multiversemediagroup.com\/content-marketing\/blogging-for-seo\/","title":{"rendered":"Blogging for SEO: A Guide to Organic Traffic [2022]"},"content":{"rendered":"\n
In this article, we\u2019ll discuss blogging for SEO. We will look at specifically what it takes to build targeted organic traffic with search engine optimization (SEO) and content marketing, get more of your ideal customers to your website, and keep them there. There’s a strong focus on blogging for niche sites on this one, so if that’s your goal, read on. If not, there’s something here for anyone interested in improving their blogs.<\/p>\n\n\n\n
Let\u2019s take a closer look.<\/p>\n\n\n\n
In short, successfully driving organic traffic to a website with optimized blogs involves doing several key things correctly and consistently over time. This includes writing original, informative, and engaging content.<\/p>\n\n\n\n
In addition to that, you need to find a way to monetize your traffic, so if all your blog content is just about faq for random inquiries, you will most likely get a lot of traffic but it will not benefit your company or personal brand. It’s important to know what stage of the buyer’s journey your blog is written for – is it going to lead to a purchase or education? Note, sometimes educations lead to purchases.<\/p>\n\n\n\n
We will write a blog on this in the future, and link to it here, but for now, let’s stick to the basics.<\/p>\n\n\n\n
Unfortunately, some organizations invest a lot of time and money into blogging, but their blogs don\u2019t generate traffic. The reasons for not generating traffic or leads can vary. Sometimes the fix is just a matter of making a few SEO tweaks. Other times, issues with site structure, keyword selection, site speed, and other factors can have serious impacts on a site\u2019s organic ranking.<\/p>\n\n\n\n
Below we\u2019ll go into detail about what keeps a web page or blog from getting organic traffic. We\u2019ll also explore how to write an optimized blog that gets organic traffic from search engines. If you run a business, consider checking out our blog on Blogging for Business<\/a> as well.<\/p>\n\n\n\n And, we\u2019ll touch on some fundamentals for having a website and blog that is attractive to the Google algorithm<\/a>. These key website features can play a critical role in getting a website\u2019s blogs indexed in Google in a position that draws in potential clients and customers. <\/p>\n\n\n\n For some organizations, blogging can just be an exercise of going through the motions and hoping that a newly published blog thrown at the \u201cinterwebs\u201d will stick in a good position in search results.<\/p>\n\n\n\n Unfortunately, without doing the necessary work before writing a blog, results can often be disappointing. In other words, a blog might get little to no traffic and might not bring in a single lead or sale. Conversely, a well-optimized and engaging blog can bring in numerous leads and sales for years to come.<\/p>\n\n\n\n There are several components crucial to successful blogging<\/a>. Although the Google algorithm changes frequently, there are some practices and essential components of writing a successful blog that always remain constant. These are things that are essential for writing great blogs – blogging for SEO.<\/p>\n\n\n\n Keyword research is where it all starts. This step in blogging can\u2019t be skipped if you are looking to write an optimized blog that has a chance at ranking and getting organic traffic through search. <\/p>\n\n\n\n Research keyword phrases – learn the data on keywords to make a case for blogging using a particular phrase. Don\u2019t just write about a topic or keyword phrase because you think that people are searching for it. Look at the numbers – the data. <\/p>\n\n\n\n For example, look at Search Volume (SV)<\/a>. This is the estimated number of times a keyword phrase is searched by every month. Also, you\u2019ll want to look at Keyword Difficulty (KD)<\/a>. Keyword difficulty shows how hard it is to rank for a particular keyword phrase on a scale of 1 to 100 with 100 being the most difficult.<\/p>\n\n\n\n Keep in mind, many variables will determine if one website or blog can outrank another website in search results.<\/p>\n\n\n\n The search term, \u201ccredit cards\u201d is highly competitive. So if a big bank publishes a blog about \u201ccredit cards for business,\u201d the chances of a small-time blogger outranking the bank is slim to none. Wait, let\u2019s just go with none.<\/p>\n\n\n\n However, depending on the market, keyword difficulty and the ability to rank can vary considerably. <\/p>\n\n\n\n Take the keyword phrase, \u201cblue crayfish,\u201d for example. This is a keyword phrase that currently has a monthly search volume of 8,100 and a keyword difficulty of 45. <\/p>\n\n\n\n<\/span>Building Organic Traffic with SEO and Blogging<\/span><\/h2>\n\n\n\n
<\/span>Do Keyword Research Before Starting a Blog<\/span><\/h2>\n\n\n\n