{"id":14229,"date":"2021-09-22T22:04:05","date_gmt":"2021-09-23T02:04:05","guid":{"rendered":"https:\/\/www.multiversemediagroup.com\/?p=14229"},"modified":"2022-06-10T00:38:16","modified_gmt":"2022-06-10T04:38:16","slug":"website-marketing","status":"publish","type":"post","link":"https:\/\/www.multiversemediagroup.com\/marketing-tips\/website-marketing\/","title":{"rendered":"Website Marketing: It’s Not That Complicated."},"content":{"rendered":"\n

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<\/span>Website Marketing FAQ:<\/span><\/h1>\n\n\n\n
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<\/path><\/svg><\/span><\/path><\/svg><\/span>What is the Definition of Website Marketing?<\/span><\/div>

Definition of Website Marketing<\/strong>: Website Marketing is focused on the promotion of your website to your ideal audience to drive traffic and conversions. However, it is not limited to simply driving direct traffic to your website (visits) through paid advertising or even search engine optimization. A key component of Website Marketing is being able to increase traffic while also \u201cconverting\u201d website visitors to take a specific strategic action. One additional thing to note is that Website Marketing differs from both Digital Marketing and Internet Marketing in that it is not limited to the promotion of your website exclusively online.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n

<\/path><\/svg><\/span><\/path><\/svg><\/span>What are the Benefits of Website Marketing?<\/span><\/div>

The short-term benefit of website marketing is to increase leads and sales. The long-term benefit of website marketing is to increase the perceived and real value of the digital asset which is your website. All marketing comes down to user experience and that experience determines both the value of your website and the value of the marketing. To increase the user experience means providing real value to your users. It\u2019s not just about creating a landing page, a\/b testing, and driving paid ads. It\u2019s not about keyword research and content optimization. The real benefit of website marketing, when done right, is actually the benefit your ideal audience experiences when they come to your website. In this way, to get the most value from your website marketing efforts, to get the greatest benefit\u2026 put your visitors’ experience first.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n

<\/path><\/svg><\/span><\/path><\/svg><\/span> How Can I Actually Market My Website?<\/span><\/div>

To effectively market your website<\/strong> requires insight and strategy. You should know your audience, you should understand your market, and you should know who else is in that market competing for eyeballs (your competitors). There are several great website marketing tools available online to help you with this from a technical perspective. However, you can also use common sense and do things like asking your customers what they really value about your company.

Research on search engines to see who else is showing up for questions or search terms you know your customers would look for when seeking a solution to their problem(s). It is easy to think that data and analytics will deliver customers but if you don\u2019t go a mile up and see the big picture, you\u2019re bound to find yourself optimizing the wrong content, updating irrelevant ads, or even promoting services in such a way that you are driving potential business away.

One more key point about how to market your website is to remember that your website is software on a server. It can perform very well and be very effective or it can be bloated, slow, or showcase key features poorly. It\u2019s not just about getting \u201cthe right people at the right time to the right offer\u201d \u2026 it\u2019s also about getting the foundation of your digital asset to its peak performance. There’s a chance you’ll want to build yourself a new website or revisit what you have already. <\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Note<\/strong>: If you don’t need to learn about website marketing<\/em>, but instead need help actually doing it<\/strong> we offer professional website marketing<\/strong> services.<\/p>

Contact us if you need a hand, otherwise read on.<\/span><\/p><\/blockquote><\/figure>\n\n\n\n

So you are here to learn more about marketing your own website? Great! We have created a very detailed overview of how you might be able to do that internally or independently depending on your business or personal needs. <\/p>\n\n\n\n

The following advice is for anyone with a website. If you don\u2019t have a website, some of this advice can be applied to other digital assets like your social media channels, or another web 2.0\u2019s.<\/p>\n\n\n\n

So here it is, the absolute truth on website marketing strategy. If you found this, consider yourself lucky and bookmark the page (ctrl+d ?) before you lose it in a search for the Holy Grail of website marketing insight. <\/p>\n\n\n\n

This, in our humble opinion, is as close to the secular version of said grail in the quest to discover exactly how to drive traffic to your website and convert that traffic to a client or customer.<\/p>\n\n\n\n

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<\/span>Website Marketing Strategy<\/span><\/h2>\n\n\n\n

<\/span>Forms and Templates To Use Right Now:<\/span><\/h3>\n\n\n\n

If you want to create a good strategy for promoting your website online, you need a few foundational things in place. For starters, you’ll want a guide for your brand to follow to stay consistent online, you’ll want a clear understanding of who your customer is, and you’ll want to get a handle on your competition in the market. Below, you’ll find a quick and free way to get started, so that you can create strategic digital assets.<\/p>\n\n\n\n

1. A Brand Guide<\/strong> is an invaluable tool for creating a consistent voice for your company. There is a professional way to do this which provides color pallets, mood boards, use-case examples, tone of voice and so much more, which can be compiled from interviews, creative sessions with your core team and clients, and also long walks in nature, but if you don’t have the time or money for that, we created a downloadable “cheat sheet” you can use right now for free.<\/p>\n\n\n\n

That said if you need something to get the gears turning this web marketing brand guide will give you a starting place to begin the journey of discovering who your brand really is…<\/p><\/blockquote><\/figure>\n\n\n