{"id":14081,"date":"2021-02-27T13:30:00","date_gmt":"2021-02-27T18:30:00","guid":{"rendered":"https:\/\/www.multiversemediagroup.com\/?p=14081"},"modified":"2023-01-03T16:29:17","modified_gmt":"2023-01-03T21:29:17","slug":"local-seo-pricing","status":"publish","type":"post","link":"https:\/\/www.multiversemediagroup.com\/seo-tips\/local-seo-pricing\/","title":{"rendered":"Local SEO Pricing in 2023!"},"content":{"rendered":"\n

<\/span>Read on to learn the actual cost of Local SEO<\/strong><\/span> in 2023!<\/span><\/h2>\n\n\n
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<\/span>How Much Does Local SEO Cost?<\/strong><\/span><\/h3>\n
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Local SEO costs $400 per month but can be as much as $4,000 per month per business location<\/strong>. At the lower end of the investment, there is less locally optimized content produced and fewer backlinks and signals generated. At the higher end of the investment, companies typically receive fully managed local content, reputation management, local PR for local backlink building, as well as more research on competitors, keywords, and target markets. The investment in local search optimization takes careful consideration and is often based on the competitiveness of the industry and search terms.<\/p>\n\n<\/div>\n<\/div>\n

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<\/span>Why does local SEO cost so much?<\/strong><\/span><\/h3>\n
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This cost is not only based on your business location and the local SEO package<\/strong> that you choose, but also, the price is based on the SEO agency you hire and on the strength of the competition. The investment in local SEO should be based on several estimates from experts with a focus on deliverables and results, not just price.<\/p>\n\n<\/div>\n<\/div>\n

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<\/span>What\u2019s the purpose of Local Rank Position? <\/strong><\/span><\/h3>\n
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The purpose of local SEO is to gain even more online visibility for your business<\/strong> by being listed on Map Listings (such as Google Maps) and Review sites, Business Listings, and local search terms such as \u201cBest [Service] Company in [City Name]\u201d or \u201cPizza Near Me.\u201d This, combined with your normal organic and paid marketing, can be very powerful for your business and help establish you as an authority.<\/strong> <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

Intent: Do you Need Help Now? <\/strong><\/p>

If you are looking to hire a local SEO agency<\/strong> contact us today to speak with an expert<\/a>.

Local SEO is affordable.
We can help you rank the right way for as little as $400\/month<\/p><\/blockquote><\/figure>\n\n\n\n

<\/span>Going Deeper… <\/span><\/h2>\n\n\n\n

You know the purpose of a well-designed website and compelling testimonial videos. A great landing page for each of your advertising campaigns \u2013 you most likely also know the value of Search Engine Rank Position<\/strong> and building backlinks<\/a><\/strong> \u2013 and how important it is to your business to show up when people are searching for terms related to your business solution. Local SEO is also an integral part of growing your digital empire, and understanding the price and value of Local SEO can greatly impact your ROl.<\/p>\n\n\n\n

<\/span>How Google Determines Local Rank Position:<\/span><\/h2>\n\n\n\n

The following is from Google themselves, who points out that for them, local SEO is all about three key things: Relevance, Distance, and Prominence:<\/p>\n\n\n\n

Relevance:
<\/strong>Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.

Distance:
<\/strong>Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we\u2019ll calculate distance based on what we do know about their location.

Prominence<\/strong>:
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.<\/p>

Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.<\/p>Google Support Article Link<\/a><\/cite><\/blockquote>\n\n\n\n

<\/span>Local SEO Pricing: Is it worth investing in discount Local SEO?<\/span><\/h2>\n\n\n\n

A quality solution for local search optimization isn\u2019t about being cheap \u2013 it\u2019s about getting a good return on your investment. To do everything that Google wants on your own and really serve up your business to them and other search engines on a silver platter, you need to work with a company that can help you increase your Prominence and Relevance. <\/p>\n\n\n\n

The truth is that some digital agencies charge a premium because they have been in business longer and have a larger pool of clients (and more bills) \u2013 and not because they are any better or more qualified than a smaller, affordable SEO company \u2013 who is hungry to earn your business.<\/p>\n\n\n\n

At the same time, a smaller company that is not experienced can cause harm to your local rank position, get you punished by search engines, have your reviews taken down, or even cause your customers to be frustrated with their shameless antics. So basing a decision on local SEO pricing alone is a little bit foolish. <\/p>\n\n\n\n

So, it\u2019s essential that you work with someone who is highly competent but not arrogant. Local SEO is Dynamic and Competitive.<\/p><\/blockquote><\/figure>\n\n\n\n

You must tell yourself that \u201c\u2026it\u2019s simply not worth the risk to our brand reputation and SERP (Search Engine Rank Position) to trust the cheapest SEO company near me.\u201d<\/p>\n\n\n\n

<\/span>How to get the best deal on professional local search engine optimization?<\/span><\/h2>\n\n\n\n

To get the best deal on professional local search engine optimization, you have to focus on more than the price. You have to look at the deliverables and the value.<\/p>\n\n\n\n

Again, when trying to find the best local SEO pricing<\/strong>, it\u2019s important to pay close attention to the actual deliverables that come with the SEO package since that varies significantly between digital marketing agencies as well.<\/p>\n\n\n\n

For example, while some companies offer reputation management standards in their local SEO packages, other companies will not.<\/p>\n\n\n\n

At the same time, some SEO companies resell the white-label SEO packages of other agencies or bigger SaaS solutions \u2013 and they really lean hard on \u201cautomation\u201d to reduce their fees and make the margins of that solution work for their business profits, not yours.<\/strong><\/p>\n\n\n

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Local SEO Pricing 2023 isn’t much different than SEO pricing in any other year. Invest in a reputable, trusted company, not a discount service promising the moon.<\/figcaption><\/figure><\/div>\n\n\n

That means a less hands-on approach, more bot chats, more low-level email support responses, and a generally poor experience for you, the business owner, and the customer who is paying a discount SEO rate for a cheaper or useless local search service. This is only a good deal for the SEO company that now has your money.<\/p>\n\n\n\n

To get the best deal on local seo \u2013 to get the most value \u2013 you must know what is valuable to your business.<\/p><\/blockquote>\n\n\n\n

Hint: Talented growth-hacking humans are valuable. Results are valuable. Hard work is valuable. Online visibility is valuable. But there’s no shortcut. Sometimes the hard way is the easy way. But the fastest way is always working with someone who knows what they are doing!<\/p>\n\n\n\n

If you want the most value for your investment, you want to find a company where you can engage with someone willing to take the time to talk to you about your SEO goals and progress, and not just for the free consultation (sales presentation). You need some smart humans in your corner. The more, the merrier too.<\/p>\n\n\n\n

You want to connect with a company like ours, an SEO company that will not just automate a monthly report to send to your email on your new Local Citations and Business Listings, Reviews earned, or your average Keyword Rank Position. Those KPIs are important \u2013 but it\u2019s not everything.<\/p>\n\n\n\n