What Makes MVMG Websites Superior to Our Competitors?
Our website development process & strategy… and of course our great media & marketing team!
We have devised our own website development process to ensure each website we develop is of the utmost quality. We focus on keeping our code clean and lean, helping it’s loading speed and SEO. All the while we keep you informed on what stage of the development process we’re in so we can work together to ensure the website is finished when it needs to be.
So why is that important?
You can rest assured that your site will have great on-page SEO and be fully optimized to convert more of your visitors into leads and sales. Read on to learn about what our website development process entails…
Our Website Development Process
1 | Discovery
One of the most important steps in any website development process is research. Without the proper research you have no idea what to plan for or what you are up against. We start with a full analysis of your competitors that includes full SEO site audits and how you currently measure up against them. This phase helps us (and you) identify what is being done within the marketplace and how we can distinguish your business.
2 | Strategy
What’s the use of a pretty site if nobody can find it or knows it’s there? After doing our research we use it to create an action plan and suggestions for content, keyword, and overall website strategies to make your site succeed. With this plan our design team develops a wireframe to ensure the client likes the flow of the website before moving further.
3 | Design
Time to build your website! During this stage we work with you to develop the online look and feel that best represents your brand. We always use a responsive website design with a solid CMS framework. We ensure your site complies with all of the current standards of website coding practices. We also develop and optimize your content, layout your pages, complete website integrations, and complete your on-page SEO.
4 | Development
This is where our expertise really shines. All of the content, designs, branding and media pieces developed in the previous stages are implemented. We use the WordPress platform as a Content Management System (CMS) in order to make it easier for our clients to have access to the backend of the websites. It is important to us that you have access to your own website and you have the ability to see and change your own information as you desire. WordPress allows us to give that access to whoever you choose and makes it easier for them or us to easily update information.
5 | Launch
We start by doing a full website review with you to ensure that you’re as happy with the website as we are. Once everyone agrees and the site is approved we start the publishing process. This is where we take your site live on our website servers, set-up website analytics, create your site maps, robots.txt, ping search engines and do all of the other little things we need to do to ensure your website is ready to get traffic. As you can see this step involves much more than the simple push of a button!
6 | Post-Launch
It is a common misconception that developing a website is a one-time job that ends when the bulk of the development is over. This couldn’t be further from the truth. Websites are a constantly evolving marketing asset that serves as the centerpiece of your marketing strategy. The core framework of the website needs to be maintained and updated with evolving practices and standards. As you create new specials and develop new internal processes your website will need to reflect those. For companies who want to be at the head of the pack, we encourage our clients to consider one of our Flex Marketing plans to ensure that your business is always on top of its game and outperforming the competition.