Understanding the Power of Great Copy
Your secret weapon to grab attention and convert customers.
Grab the attention of your viewers. It’s important. A picture may be worth a thousand words to a human, but to Google it is only worth the words in the title and alt text. For now. Until then the words or ‘copy’ on your website do the heavy lifting. Your copy serves four functions:
- Utilizing optimized SEO practices to get viewers to your site
- Keeping them there (being interesting)
- Getting your message across and building trust
- Converting your viewers into clients
Headlines Establish Value Sub-headlines Enforce Value Paragraph Copy Validates Value
Understanding Your Audience
Is Your Company Voice More like Dollar Shave Club or Lincoln Motor Company?
Keyword Driven Research
Headlines are instrumental in determining the success of an article/blog piece. Upworthy found that their traffic can vary by as much as 500% based on changing the headline. It was the headline, not the content itself, that made content go viral.
– Wired Magazine