Understanding the Power of Great Copy
Your secret weapon to grab attention and convert customers.
Grab the attention of your viewers. It’s important. A picture may be worth a thousand words to a human, but to Google it is only worth the words in the title and alt text. For now. Until then the words or ‘copy’ on your website do the heavy lifting. Your copy serves four functions:
- Utilizing optimized SEO practices to get viewers to your site
- Keeping them there (being interesting)
- Getting your message across and building trust
- Converting your viewers into clients
Headlines Establish Value Sub-headlines Enforce Value Paragraph Copy Validates Value
Understanding Your Audience
Is Your Company Voice More like Dollar Shave Club or Lincoln Motor Company?Our content marketing team creates a “persona” for your brand as they develop a personality and writing style for your business. Nearly every successful brand has a persona whether you recognize it or not. Companies like GoDaddy, MTV, Monster Energy Drinks, and Dollar Shave Club use slang terms, mild profanities and millennial humor to reach out to a younger crowd. On the opposite end of the spectrum companies like Allstate and Lincoln Motor Company use a more diverse choice of words and a softer, often female, tone of voice to capture the attention of middle aged professionals and seniors. This brand persona helps your business connect and communicate with your target market. It gains their trust, which makes selling them your products and services much simpler!
Keyword Driven Research
Headlines are instrumental in determining the success of an article/blog piece. Upworthy found that their traffic can vary by as much as 500% based on changing the headline. It was the headline, not the content itself, that made content go viral.
– Wired Magazine