We Learn, We Build, We Play!
Bricks 4 Kidz is a worldwide franchise company that teaches children the principles of science, technology, engineering, and math using LEGO® bricks. They offer everything from after-school programs, to in-school workshops and can even host LEGO® themed birthday parties for children.
They needed a video that could be featured on their website and across all social media platforms as collateral for one of their marketing campaigns.
This video had to present and identify the creative and educational elements of their programs, along with highlighting its benefits and impact on the kids.
The video was shot at their St. Augustine location
All shots were color balanced and color graded
We started out by interviewing one of the Curriculum Directors, Ellen Marks. The goal was to capture Ellen talking about the educational impact and benefits of the programs, and intercut it with footage of kids in a classroom environment, learning, building, and playing with LEGO® bricks.
We finished the video off by adding upbeat music to keep it fun and colorful and clean motion graphics in an effort to keep the audience engaged.
Our efforts resulted in a three minute video that encourages and promotes enrollment in the programs.
The video is displayed on their website, and has been shared across all social media channels as marketing collateral for all franchises across the globe.
We captured several hours of b-roll