BASF – We create chemistry
BASF Wall Systems is a leading manufacturer of stucco, specialty finishes, and air / water-resistive barriers for the construction industry in the USA, Canada and beyond.
Before launching their newest product MAXFLASH™ liquid flashing membrane, their location in Jacksonville reached out to us for video production help.
They needed a video that could be used as collateral for the announcement of the product, with the purpose of demonstrating it in action, and its best practices.
We filmed at their Jacksonville, FL facilities
We used our 2.5k Blackmagic Cinema Camera rigs
BASF provided us with the scripts and we took it from there by shooting at their Jacksonville, FL location. As with all tutorial videos, a voice over was recorded to effectively communicate the product’s features and its best practices.
On the creative side, we used BASF’s branding guidelines to generate simple yet effective motion graphics to highlight important information and enhance the video’s production value.
The end result is a series of product demos that effectively illustrate step by step how to use MAXFLASH™ Liquid Flashing Membrane.
The videos were used as promotional pieces for the product’s announcement and are displayed on their website and YouTube page.
We worked under a strict deadline